John Onorato

Mincing Words

Mincing Words


Your breath
synced with mine
your sounds
synced with mine
your eyes
locked with mine

we’re doin’ time
your eyes
ultimate divine
your sounds
you and me
supine

your breath
synced with mine
bleeds into mine
your sounds
synced with mine
slides through time
your eyes
locked with mine
bore into mine

your thoughts
slow grind with mine
your heart
slow grinds with mine
your eyes
slow grind with mine
your soul
slow grinds with mine

doin’ time
divine
slow grind with mine


Thanks to Akua Naru for the inspiration.

Posted by John Onorato in Poetry, 0 comments
Water Over Whispers

Water Over Whispers


Let us close the door
behind us,
shut the world away.

Slowly, slowly, off
slip our clothes.

It is as if gods
were releasing their essence
we are those gods,
you and I
deep in the eyes
our arms raising.

Hush —
let us do without words
only sighs
only whispers
only glances
only touches
soft and gentle

Before you, someone made the Earth
and the moon
and the comet,
fire in the pitch of space.

What will we make, you and I?
a rush of blood and water,
a tropical sun,
moonrise over a mountain
a mighty river’s murmur
in her bed.

The gods watch over us.
Time himself attends us,
standing stock still.
Even their keen stares cannot hold back
the first word we speak:

Everything.

Posted by John Onorato in Poetry, 0 comments
Here We Go Again

Here We Go Again


This is the end
of the beginning
of the end
of the beginning
of the
end
of the
beginning

and on …

You are gone
gone now
yet not gone
You are here
yet not here
now you can sing
now you are silent

Where are you?
released, released
Where are you?
here, you are here
with me
with us
with love
always
with love

this
is the end
this is the end
this is the end
of the beginning
of the end
of the beginning
of the end
of the beginning
on
and on
and on

( birthed
in violent red fire
yet holding still
six feet above me )

you
is it you?

it’s the end
it’s the beginning
it’s the end
it’s the beginning

it is the beginning

Posted by John Onorato in Poetry, 0 comments
Blowing Down the Walls

Blowing Down the Walls


Despite my
best efforts to keep my life all
status-quo
and shit
I feel things changing
and it scares the crap out of me
I want it so badly
I want to change so badly
I know how
complacent I have become
and I hate it
I hate myself for that

(not a long leap
by any imagination)

but simultaneous-like
change scares
the living shit out of me
I suppose it would scare anyone
I suppose I can’t always
blame that one on my brain injury
but fuck change scares me
but hey, the muse struck, here at four am
like she usually does

that bitch

I mean really, why can’t she keep
normal fucking hours like the rest of humanity
but I digress

so hey, the muse struck, at four am
and I listened to her
whereas usually I would mistake her
for something else,
or not hear her at all,

or maybe even stuff a sock in that fat bitch’s mouth …

and I dunno, it feels like I just ate
a stick of spiritual dynamite
and that sucker just went off
in my under-used heart
blowing it wide open
here’s hoping I can get some more mileage
out of it

real soon now
being complacent sucks
I gotta tell ya.

Posted by John Onorato in Poetry, 0 comments
Stemming the Tide

Stemming the Tide


Let me see you —
my eyes light on you
from across the room.

Softly,
slowly
you meet my gaze
and smile.

Oh, heaven!

It is
as if
I see you
for the first time —
branches released
(stars released
from the trees
of our being-ness.

Let us do
without words, without noise
only touches
only glances
only sighs
soft and gentle
yet insistent
as the world falls away.

Chaos behind us,
you belong to me
just as I belong to you
twin islets of sanity
in a world made of madness,
chaos before us.

Before you,
there was no form
only void
and me, waiting.

Before you,
there was a cavalcade of souls
each more inadequate
than the last.

Time himself
stands stock still
immovable, immaterial
as our host moves,
oblivious

The gods themselves
write paeans to our desire
there you are
and here I am
locked,
locked,
locked in the memory of your eyes.


Posted by John Onorato in Poetry, 0 comments
Go Figure

Go Figure


Crotchwell thinks I am mad.
Crotchwell thinks I am mad
while he sits in his corner
playing with his paddle-ball
bouncy-bouncy-bounce.

When his time comes
Crotchwell sits in front of the board
hands fidgeting
occasionally going to the key
around his neck
just as I sit at the board
when it is my turn.

When it is not my turn
that is, when it is Crotchwell’s turn
I like to write.
I have run out of paper
margins and all
so I have taken to writing on the walls.

Crotchwell watches me
and undoubtedly considers
whether this is odd behavior
or not.

Sometimes his hand strays near
the .45 on his hip
and he thinks
of whether he should kill me
or not.

For if one of us is acting strangely,
it is the duty of the other
to shoot the strange one.

This is an order.

We have many orders.

We are to watch this board
and wait for something unusual to happen.

We were not told
what this unusual thing would be,
but we were assured
that we would know it
when it came.

If something indefinably unusual
happens on the board,
Crotchwell is supposed to proceed
to one end of the room
and I to the other.

Then we are to take the keys
from around our necks,
insert them in the special locks
and turn them at the same time.

If we do that,
something very unusual will happen.

Something much more unusual
than a few lights on a board.

In the meantime,
though,
Crotchwell plays with his paddle-ball
and I shall write on the walls.

I covet Crotchwell’s paddle-ball —
I have asked him if I could play with it
and that earned me only a baleful glare
from Crotchwell,
keeper of the paddle-ball.

I tried to take it from him
and play with it myself
but he found out.

Now he sleeps with it
under his pillow,
and sometimes
the ball hangs down
as if his pillow
were growing a testicle.

Crotchwell’s pillow
grows a testicle
and I compose sonnets on this event
writing them on the wall
so small that none can read them
not even Crotchwell.

I do not want him to know
that I am composing sonnets
about his paddle-ball —
I used to write large
but I have gotten smaller, because
of space considerations as well as
Crotchwell himself;
I wonder if he will consider this strange behavior.

Crotchwell watches me
he undoubtedly thinks of shooting me
and I watch Crotchwell
I try to decide if I should shoot him
or not.

Perhaps if I shot him
it would bring some reprieve
to this madness.

Perhaps if he shot me
it would bring some reprieve
to this madness.

It is an endless game,
between Crotchwell
and I
and we’re not even players —
I’ve got the strangest feeling.

I think I’ve got it figured
that we’re just pawns.

We don’t figure,
Crotchwell or
myself,
and the paddle-ball
and the poetry
figure even less,
but at least
they give us
something to think about
when we are not
watching the board
for something unusual to happen.


Here’s some background on the subject of this poem.

Posted by John Onorato in Poetry, 0 comments
Cities at Night

Cities at Night


I cannot become one acquainted with the night
City lamps haunt me, when I walk
People surround me with noise they call talk
When all I want is to be left alone
alone, with night, my companion, no light

I cannot become one acquainted with the night
Even in small towns there is no dark
There are stars, burning high
There are cars, drawing nigh
Is there none to aid my plight?

I want to become one acquainted with the night
I want to outwalk the furthest city light
to be where there is no fear
only comfort
never fright
wrapped in darkness
my solace, the night.


Posted by John Onorato in Poetry, 0 comments
My Cure

My Cure


As I wake
anxiety hits me
in the face.

There is no therapy.
There is no escape.
There is no vacation,
quiet and serene
no gentle rush of waves
to keep me company.

That
is the stuff of dreams
and reality
is all I have.

Yet I do what I can
with what I have;
we all
do our best,
knowing what we do
and not
what we don’t.

I work the frame —
write and read
ideate and talk
even a little exercise
here and there
a little reflection.

Anxious as I am,
I have discovered a cure
my breath heals me
as I tread the forest path
slowly, slowly
the Universe shows me
its infinite love —
wind in the trees
a soft rush
of nearby water
barely heard
a timid doe
I see in the distance
far away
yet so far away.


Thanks to Mirza Hatipovic for the inspiration.

Posted by John Onorato in Poetry, 0 comments
The Magic of Ghostwriting

The Magic of Ghostwriting

Part 1, By John Onorato

Do you need content created for your website?  ✅

Do you yearn to be an author?

Do you seek to make your content relatable and understandable? 😍

We can all write, sure.  It doesn’t take any special training to help others understand our thoughts and feelings.  Words are available to everyone!

We can all create a “first draft” of material we want to communicate.  Some of us can do that faster than the next person.  

Here’s the thing, though.  If a person doesn’t have a real affinity for writing, if they don’t really enjoy it, then they’ll rush their work.  They won’t take their time with it.  They won’t read it out loud just to see how it sounds, and how it comes across.  

And in circumstances like these, quality suffers.  

When writing quality suffers, your message suffers as well.  

Let that sink in.  In fact, let me say it again:  When writing quality is poor, your message suffers.

Tell me, what is the point of having content on your site, with your name on it, that people can’t understand?  Or even relate to?

Perhaps more meaningfully, what does poor writing like that say about a company?  What does that say about a leader’s thought process?

Clearly, it’s best to leave writing — especially mission-critical writing — to the professionals.  👍

Ghostwriters to the Rescue!

If you want to write a book, but don’t have the time …

If you want content on your website, but only have a few ideas …

If you want to improve the way you or your company is perceived …

If you want quality communications coming from your office …

Then you are not alone!  More and more business owners, entrepreneurs, and industry professionals want to write books and put quality content on their websites, just like you do.

Ghostwriter logo designed by calicoowl

This is where the ghostwriter comes in.

But what is a ghostwriter, anyway?

A “byline” is the attribution given to a written work.  Typically, it names the author of the book, article, or other piece of writing.  This article was written by me, so I put my byline under the title.  

A ghostwriter is simply someone that writes under someone else’s byline.  

That is, the ghostwriter creates the piece, and someone else gets credit for it. 

Many famous books have been written by ghostwriters.  To name a few:

  • Many of the popular Goosebumps books (by R.L. Stine) were ghostwritten after the series got too popular to keep up with demand
  • The Jason Bourne series, started by Robert Ludlum, was continued by Eric von Lustbader after Ludlum’s death in 2001 
  • Ian Fleming started the series, yet many of the James Bond books were ghostwritten

Politicians also use ghostwriters.  Hillary Clinton, Ronald Reagan, Sarah Palin and Donald Trump’s books were created this way.

And industry leaders use ghostwriters.  Billionaire Richard Branson wrote a book this way, as did Chrysler CEO Lee Iacocca, Starbucks CEO Howard Schultz, and Wal-Mart founder Sam Walton.

In fact, many of the books I read and treasured as a child, I am only now discovering were ghostwritten!

Photograph by Hugh Kretchmer
  • My father read me the Hardy Boys detective series, by Franklin W. Dixon.  Ghostwritten!
  • The Nancy Drew series was written by Carolyn Keene, yet that name is a nom de plume (pen name) for a larger collective of writers
  • Even Victor Appleton didn’t write all the “Tom Swift, Boy Inventor” books that I loved so much!

If so many famous people benefitted from employing a ghostwriter … shouldn’t you do that as well?

Yes, But Why Would You Do This?

Sure, ghostwriters create famous books.  They also write blog entries, white papers, social media posts, magazine advertorials, and even newspaper articles.

Ghostwriters are often part of a corporate team.  They create lots of content using the byline of an executive, or maybe under no name at all.  Alternatively, a ghostwriter may work freelance, working on only one or two projects at a time.

Many people want the acclaim and accolades that come with being a published author.  Having a book or two under your belt makes you seem credible, trustworthy and reliable.

It’s also worth mentioning that books and blog posts can grow your business.  Especially if you’ve got a personal brand, a well-written book attributed to you is worth a lot of street cred.  

And a freelance ghostwriter like myself can create content for your small business, helping you get more customers and driving more traffic to your website.  Or even to your fancy new brick-and-mortar store!  (Or your old store. We don’t discriminate 😁 ) 

Isn’t it better to focus on growing your business?  

Isn’t it better to concentrate on what you already know, rather than trying to master yet another new skill?

People who are busy changing the world don’t have time to write.  People who don’t have the skill or the time to write quality content have an alternative:  They hire ghostwriters.

Conclusion

Ghostwriters are an incredible resource to tap into.  They can position you and your business well — creating content, managing blogs, and generally making it seem like you are superhuman.  

I can see your readers now:  “They’re changing the world and they have time to write this fabulous content?  Wow! I wanna know more!”

In my next post, I’ll talk about how to hire a ghostwriter.  (Hint: it’s as easy as clicking the Contact link above!  😁 ❤ 🙏 ) And we’ll talk about some things to consider when hiring a ghostwriter, as well as how to prepare for hiring one.

Hiring a ghostwriter might not be the first thing you think of.  But when you do, the results can be downright mystical.  

Mystical, get it?  Because ghosts. 👻 (Did I mention I’m a father?  I sure do love me some dad jokes.)

Posted by John Onorato in Blog, Portfolio, 0 comments
How to Make Your Business Even More Successful with Blogging

How to Make Your Business Even More Successful with Blogging

by John Onorato

Are you a life coach?  

A conscious business leader? 

Are you the owner of a business whose aim is not only to earn money, but to do good?  For other humans, for animals or for the environment?

You are?  Awesome! Keep reading, then 😃

So  … how do you get your message out?  

One of the best ways to market your business is through blogging.  Blogging is a great way to build awareness of your brand.  Blogging also makes it super-easy to serve your customers by providing content that’s both relevant and useful.

There are several more reasons blogging is good for your business.  

  • It drives traffic to your website or store
  • It enhances your other inbound marketing efforts
  • It attracts more potential customers
  • It makes your search rankings better (SEO/SERP)
  • It can help position your brand as an industry leader
  • It helps you develop better relationships with your customers

In fact, according to HubSpot, businesses that make blogging a priority are up to thirteen times more likely (13x) to see a positive return on their investment.

Let’s talk a little more about these benefits!

More Traffic, Better Traffic

Blogging gives you a chance to provide relevant content for your customers.  It is a very effective way to drive traffic to your website or your storefront.

It doesn’t matter if your main presence is on Facebook, Twitter, LinkedIn, Pinterest or even StumbleUpon (are they still around?).  With little to no investment up front, you can start a blog. Then you’ll send notifications to these services, linked to your articles.

Doing this makes it easy to make your blog the basis of all your social media activity!

All you have to do is provide a reason for your followers to click through to your website.  Your content provides this reason.

Better Search Rankings

Who wants to improve their Google search rankings?

You do, of course!  😃

Blogging will help you do just that.  Fresh and original content is still the best way to beat your competitors on the search engine results page.  

Liberal use of keywords is a great way to do this.  Make a list of the topics, categories and keywords you want your business to be known for.  When writing your posts, use these and other related words frequently.

Even if you can’t figure out how to wedge those keywords in there, a regularly maintained blog about your product, business or industry will naturally improve your search rankings.  This is because Google favors original content.

Of course, being intentional about keywords will only improve your results.

Usage of keywords on your website is a great way to tell Google that your site is a good place to find information about those topics.

Once a Leader, Always a Leader

Want to position yourself as an industry leader?

Write a blog!

Want to show off your knowledge and resonate with your market?

Write a blog!

Have something to say?  

Write a blog!  😁

Well written blog posts position you as an industry leader.  When you post about topics that impact your market and demonstrate your knowledge, people recognize you as an authority in your field.

If you have a physical product, write about how it improves the lives of your customers.  If you have a service, write about how happy people are after experiencing it. Your customers will grow to understand that you are the source for knowledge about the things they are interested in.

Blogging builds trust as well.  The more relevant knowledge you demonstrate, the more your customers will trust you to provide what they need.

Not only that, but your readers will benefit from the value you provide them!

Improving Customer Relationships 

A good blog deepens the relationship you have with your customers.  By providing information directly on your website, you maintain control over what they know about your offering.

An informed client is a happy client.  And they will appreciate the fact that you are the one talking to them — they are not having to dig up some third-party information that may or may not be true.

Additionally, your patrons want to be seen as people, not as numbers.  Or, heaven forbid, as dollar signs.  Who is your ideal customer? Customizing your blog for that person will attract that kind of person.

Regular blogging not only improves the relationship you have with your customers, it boosts customer retention as well.  People want to buy from other real people, and a blog proves there are real people on the other end of that transaction.

The Next Step

So yes, blogs are great.  There are many ways to make them happen.

Yet you can’t just snap your fingers and expect to have an effective blog.

Or can you? 🤔

ThreeOwl Media specializes in writing blogs.  The information provided above comes from direct experience with the thousands of blog posts that we have written.  

Maybe you already have a blog.  That’s okay! ThreeOwl Media can make it better.  We guarantee it.

See, I am a freelance writer. I do it full-time. I love the act of stringing words into sentences and paragraphs.  

And I love serving people.  I love making people look their best.  I love helping people shine.

So if you don’t have time to write, let me do it for you!

If it’s not convenient for you to write, let me do that for you.

If you have more of a numbers brain, and not so much a word brain, let me write for you.

I’ve been writing ever since I could push crayons around a piece of paper.  And I’ve been writing professionally since 2013.  

To say that writing is my passion is to understate it completely.

Yes, writing is my passion. But it’s also my life. That’s how my brain works. That’s how I process feelings. That’s how I express myself. That’s how I relate to the world.

So let my expertise help you!

With your marketing efforts, with your manuals and documentation, with your correspondence, with your video scripts … whatever! Anything you need written, I am happy to write it for you.

And if you already have written material, I guarantee I can improve it.

Contact me to arrange a call or meeting!  Use the Contact Me link, found under About Me.

I look forward to helping you with your writing projects!

Posted by John Onorato in Blog, Portfolio, 2 comments