John Onorato

My Process: Preparation is Key

Mario Ybarra, Jr. delivering keynote. Image courtesy The Iris/The Getty

Visionary Writing Techniques #006

by John Onorato

Diving in and just talking about a subject is a great strategy when you already know a lot about the subject.

If you happen to not, though, preparation is key.

Even if you already know a lot, though …

Everyone benefits from some behind-the-scenes preparation. This is how coaches seem seasoned; this is how we look well put together and on top of things.

We prepare before we go public.

“Opportunity does not waste time with those who are unprepared.”

― Idowu Koyenikan

As y’all know, I’m a professional freelance writer. I frequently write about subjects I know a lot about — self-development, disability, the craft of writing, editorials and the like.

Just as often, though, and especially for clients, I write on things I don’t know that much about. So I thought y’all might like to hear about the process I use to write articles.

It works for me. And I hope it works for you as well. I’d love to hear about how you’ve adapted my process for yourselves!

The steps of the process are:

  1. Get the Idea
  2. Research
  3. Write Freestyle
  4. Reread What you Wrote
  5. Pull Out the High Points
  6. Flesh out Those Points
  7. Edit & Clean Up
  8. Publish!

The rest of this article will talk about each of these steps in a little more detail.


Get The Idea

Here’s the easy part. Just decide on what you want to write about.

For these assignments, Kirk will hand you a topic to write about. Let’s say it’s Ego. You may also decide to write about something on your own.

I recommend and encourage this latter course of action!


Research

Here’s where you get all of your mallards (ducks) in a line.

I might read a few articles about Ego, maybe watch a few YouTube videos. I won’t choke down everything about the subject, though. Rather, I’ll focus on areas of the topic that interest me.

If you already know a lot about the topic, then use this step to consider a few sub-topics you might write about.

If you want to make a mind-map about the subject, now is the time to do it. Sometimes I’ll make one, sometimes I won’t.

Within the topic of Ego, I want to know how to downplay its role in my life. I don’t like it when my Ego ‘takes over,’ or when I ‘get on my train’ and listen only to my own counsel.


Freestyle!

Here’s where it gets fun. Before all that good research leaks out your ears, write about it.

Write freestyle! Write for fun! Write for yourself! Don’t worry about grammar or correctness; you aren’t going to be sharing this pre-first-draft with anyone.

This is only to start getting your thoughts (and your final article) in order.

For me, this part of the process works best if I write at least 1,000 words. It also works even better if I write by hand, in one of several notebooks I keep for just that purpose.

(Writing by hand is similar to writing on a computer, but the process is very different. I’ll talk about those differences in a later piece.)


What’s Important?

Now, re-read your freewriting. Make note of the most important parts. You can circle them, or write them on a separate piece of paper.

These points will be the bones of your finished piece.

Arrange them in a way that makes sense to you. Order them so they tell a story!


You Betta WORK!

Your next step is to put some meat on those bones in front of you.

Write a line or two by way of introduction.

Flesh out the points you pulled out in the step above.

Be sure each idea connects to the next.

Write a line or two for conclusion. Bonus points for providing your reader with a takeaway or Call To Action (CTA)!

Phew! Now take a break. You’ve been busy!


Edit & Clean-Up

This step works best if you put some time in between it and the one above. A couple of hours works fine, but a day or two is even better.

Go back through what you’ve written above. Tighten it up, remove extraneous words, fix any spelling or grammar mistakes.

This is a great time to read your piece aloud, like I suggested in VWT #004.

promise your piece will be more effective if you edit.

So.
Much.
Better!


Publish!

Now it’s time to pull the trigger. Drop your piece in the Visionary group, or push it to its final destination.

And pat yourself on the back! You’ve done some great work here.


In Closing

I’ve used this process for quite a long time. Although some forms of writing (like correspondence) don’t require this much prep, it works great for almost any occasion you’ve got to present something to others.

In fact, this process works so well for me, I’ve got a Post-It note near my monitor to remind me.

Now get out there and wake up the world!

Posted by John Onorato in Visionary, 0 comments

Concrete Examples

Image Courtesy Wylie Communications

Visionary Writing Techniques #005

by John Onorato

It’s easy to write about physical objects.

It’s not difficult to describe the weight, feel, and roughness of a brick in your hand. It’s not hard to talk about the smoothness of your cat’s fur in a way that will make your reader understand.

But here in the Visionary group, we talk about a lot of high-falutin’ concepts. Although it’s easy to make general statements about these concepts, this is the hallmark of a beginning writer.

It is more effective, and thus arguably “better,” to focus on specifics. It’s a good idea to provide concrete examples. When you do so, your writing becomes stronger.

Introduce With an Example

Read the following for an example of what I’m talking about.

“Mediterranean and Baltic are the principal avenues of the ghetto. Dogs are everywhere. A pack of seven passes me. Block after block, there are three-story brick houses. Whole segments of them are abandoned, a thousand broken windows. Some parts are intact, occupied. A mattress lies in the street, soaking in a pool of water. Wet stuffing is coming out of the mattress. A postman is having a rye and a beer in the Plantation Bar at nine-fifteen in the morning. I ask him idly if he knows where Marvin Gardens is. He does not.”
— from “The Search for Marvin Gardens,” by John McPhee


Now, without looking back at the passage, try and recall some of the images.

Do you recall the dogs? The windows? The mattress? The postman?
Why do you think you remembered those things?

You were able to recall them because they were memorable images. You can see them in your mind’s eye. Although the specifics of our internal images will differ from person to person, we’ve all seen dogs. We all know what windows look like. We each have more-or-less a common base of experience around mattresses and postmen.

The good writer knows this. The good writer draws on this. The good writer uses concrete imagery to tie the images in their head to the same images (or similar ones) in their readers’ heads.

And Now for the Opposite

What if the author above had written the passage differently? What if he had said “The ghetto is a poor neighborhood. There are lots of stray dogs, abandoned houses, broken windows, and a mattress on the sidewalk.”

Why is that passage not as effective as the first one?

It’s not as effective because it states a general fact. It then offers a few details, but no concrete specifics are mentioned. You might end up with a hazy rendition of a poor neighborhood in your mind, but it is not likely to be a clear picture.

The Lesson Here

As writers, our implicit goal is to have readers see what we see. We want them to understand what we say.

One of the better strategies to do this is to illustrate your ideas with specific examples. Concrete objects are ideal.

A concrete object is just that: Something you can drop on your foot. You can drop a brick on your foot. So too with a wet mattress or a window. You can even drop a stray dog on your foot. The postman might strenuously object, but you could still drop him on your foot. Theoretically speaking, of course.

Concrete objects convey ideas and concepts more effectively than abstractions such as poverty.

The more you write about actual things — objects you can touch — the more readers will enjoy and understand your writing.

Of course, here in the Visionary program, we talk about abstract concepts such as Love, Compassion, Integrity and Coachability. I realize it’s hard to “drop those on your foot.”

So the trick here is to use examples from your own life. Those can be just as concrete as a brick or a postman.

Tell us about that time you showed Love to the stranger. Talk about the time you chose to remain in Integrity with yourself, even though it meant pissing a friend off. Remind us about the Compassion you felt when you visited the hospital.

Or whatever it might be.

Illustrate your words with examples from your own life. That’s the trick to having your words remembered.

Posted by John Onorato in Visionary, 0 comments

Read Your Own Writing

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Visionary Writing Techniques #004

by John Onorato

As you all know, I’m a professional writer.  World-class, even!  

Today I’m going to let you in on another little secret that improved my writing from the first time I used it.  

I’m completely serious.  There’s no hyperbole in there at all.  We’ll get into hyperbole later, but for now, just know that hyperbole is the greatest and most amazing invention since sliced bananas.  

(and that’s what hyperbole is:  Massive exaggerations that aren’t meant to be taken literally.)

So here’s that little trade secret.  Yeah, most pro writers know about it, and most amateurs don’t.

That secret is this:
Once you’ve gotten to a place where you think “I’m done, now I can drop this in the Visionary group and get back to my regularly-scheduled life,” go back over your work.  

Re-read your work.  
And not only that, but read it aloud.  

That’s right. Speak it. Give life to your words, through your voice!

Reading your work aloud is the best way I have discovered to find out how my writing really sounds.  Which is another way of saying “How good my writing is.”

There are lots of benefits to be had by reading your work out loud.

First off, reading aloud is a great proofreading technique.  It helps you catch errors in spelling and punctuation; it also helps you choose different (and hopefully better) words than what you used in your first draft.  It also makes certain things painfully obvious, like missing punctuation and awkward word placement.  It  also becomes obvious when you’ve repeated words a few too many times.  

Reading aloud helps with grammar.  When someone reads aloud, you pause where you would naturally.  And when you pause, you need punctuation — usually a comma or period.  You might also notice when you haven’t taken a breath in a while.  This is frequently indicative of a run-on sentence that needs to be broken up.

Reading your work out loud reveals holes in your thought process.  It shows us places we haven’t been clear enough, and helps us remember information we might have left out.  It shows us where we might have missed some important points.  When reading aloud, it’s much easier to detect flaws in your logic.  You will quickly know when you need to tidy up your argument, or where you need to research more, or when you might need to not mention a point you can’t really support.

Reading out loud enables us to make better word choices.  Words convey meaning, and we have lots of words with similar meanings because words also convey nuance.  This is that distinction of connotation/denotation I was talking about earlier.  Hearing your words out loud helps convey nuance in a way seeing it on a screen might not.

Finally, reading aloud reveals peculiar rhythm and pacing.  In a symphony orchestra, musicians work together to create something greater than any of them could do alone.  When you’re writing a story or article, words work together in the same fashion.  Each of them has its own small task, and when taken together they form a cohesive unit that is larger than the sum of its parts.  

Want to hear how well your orchestra is performing?  Read it out loud.  One short, choppy sentence, or several in a row, serves well when you want to underline an important point.  But use too many of these in a row, and you’ll sound robotic.  Conversely, long, complex sentences are sometimes required — yet they are also best used sparingly, like exclamation points or F-bombs.

You’ll never know unless you re-read your work.  You won’t be aware of these things if you don’t read your words out loud.

Ever played with a tape recorder?  Then you know your recorded voice will sound different to your ears.  It’s not the same voice you hear in your head, through your bones.  In a similar fashion, your words will sound different when you read them.  Words sound differently to our ears than they do in our minds, when we read them on the page.

Sure, your writing might be great already, all by itself.  Just as your “real” voice is the voice others hear, though, your writing is only as good as others think it is.

Posted by John Onorato in Visionary, 2 comments

Alliteration and Assonance

Image Courtesy Writing Forward

Visionary Writing Techniques #003 

by John Onorato


Want to write words which are memorable?

Then alliteration and assonance are your friends.  

I’m sure you want examples.  Those first two sentences represent alliteration.  The word refers to the repetition of the first consonants in nearby words.

An aside from the Department of Just-In-Case:  We all remember what vowels are:  A, E, I, O, U, and sometimes Y.  Consonants are every other letter in the alphabet:  B, C, D, F, G, and so on.

Tongue twisters also show us alliteration:  “Peter Piper picked a peck of pickled peppers.  A peck of pickled peppers Peter Piper picked.”

If you can say that ten times fast, you’ll be a master of alliteration!  And you’ll be way further along than I:  That was even hard for me to type in one go.

Assonance is a similar and related concept.  It refers to the repetition of vowel sounds in nearby words.  

Dr Seuss was a master of assonance:    

“Today you are you    
and that is truer than true.    
There is no one alive    
who is youer than you.”

Alliteration and assonance can lend a lyrical, sing-song quality to your writing.  When used consciously, they can set or change the mood in a written piece.  

They also allow the writer to highlight particular connotations of words.  

Well, that’s great!  But what are connotations?  The second edition of the 20-volume Oxford English Dictionary contains over 171,000 unique words.  Each of these words has a denotation — the literal, or primary meaning.  Also known as the dictionary definition.  

Many words in the English language have connotations as well.  The word “connotation” refers to the feelings and ideas that word suggests.

For instance, take the word DISCIPLINE.  Per Google, its second definition is “a branch of knowledge, typically one studied in higher education.”  Yet in certain circles, many of them quite common, the word “discipline” carries with it the ideas of repression and punishment.

The takeaway here, therefore, is to be careful when and where you use certain words.  A long time ago, in a high school essay, I used the word “ilk” to describe a group of people.  My English teacher called me out, saying the word carried with it connotations of a dismissive or disparaging manner.  Given the the essay as a whole, where I was speaking favorably about these people, “ilk” wasn’t a great fit.

According to its dictionary definition, I could have used “crony” just as well.  Once again, though, this word has certain negative connotations.  Taken literally, a “crony” is simply a sidekick or pal.  But the connotations of the word suggest you and your pal are up to no good together.  It also suggests “cronyism,” or the practice of unfairly giving friends promotions they’re not qualified for.

So that’s a lot right there.  We started by talking about the sounds of words, and ended up with the meanings of those words.  Given how many words there are in English, there are literally quadrillions of combinations those words can be in.  Thus it’s crucial to understand how these words work together so you can use them to their maximum benefit.

Posted by John Onorato in Visionary, 0 comments

How to Reach More Readers

Image Courtesy Fine Art America

Visionary Writing Techniques #002

by John Onorato

Out on the Net today, there are a lot of words.

Sadly, many of these words are inaccessible to readers.

Why is that?

Much of the wisdom offered on the Internet is completely out-of-reach because it’s buried under a wall of text.

I don’t know about you, but I find big blocks of words difficult to get through.

Sure, you can read the first few lines just fine.  But then you might sneeze!  Someone might interrupt you!  The laundry might finish before you’re done reading!  When that happens, odds are you’ll lose your place.  Just because you blinked your eyes.  

If I lose my place while reading, and I can’t easily get back to where I was — it’s Pretty Damn Likely I’ll give up on that piece.

There’s a solution, though, and it’s super easy.  

Paragraphs!  Paragraphs make anything better.  Well, nearly anything.

So what’s a paragraph?  

A paragraph is a unit of writing.  We start with words, and we make sentences out of them.  Then we make paragraphs out of sentences.  And we make stories out of a collection of paragraphs:  Stories, articles, essays, press releases, novels, whatever … they’re all made up of paragraphs.

Paragraphs provide structure.  A little bit of structure enables your reader to identify and follow your thoughts as they develop.  

Each of your paragraphs should address one idea.  This main idea for the paragraph is expressed in the “topic sentence,” and is usually (but not always) the first sentence of the paragraph.  You know you’re using paragraphs effectively when you can get a basic overview of your material by reading each of your first sentences.

It’s important to be clear on what the main idea for each paragraph is.  Then deal with that idea as much as you need to suit your purpose.  At the same time, be alert to irrelevancies and digression.

There’s one basic rule to using paragraphs:  Limit each one to a single idea.  Include that idea in your topic sentence, and provide bits of evidence to support that topic sentence.  

Can you have several ideas in one paragraph?  Sure you can.  Just be sure they each relate to the topic sentence.  When you transition to a different idea, that’s a good sign to start a new section.  

Sometimes you’ll have an idea that’s too big for one paragraph.  Simply use a new paragraph for each sub-point within that larger idea.

You can also use paragraphs to give your readers a small pause.  As discussed above, paragraphs make your writing more readable.  And more readable means more accessible to a larger audience.  

Paragraphs can also be used to provide emphasis.  This is a good technique to use when you want certain words to have special impact.  Professional copywriters are well aware of this, and tend to overuse the single-sentence section

All.
The.
Time.

Finally, use a separate segment for your introduction and your conclusion.  Of course, depending on the length of your material, these sections may well contain several of their own paragraphs.

And if all else fails, just use line breaks.  Just hit <ENTER> every so often (or <CTRL> + <ENTER> if you’re composing in a Facebook text entry box), and it’s all good.

Posted by John Onorato in Visionary, 0 comments

Start By Shattering the Earth

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Visionary Writing Techniques #001

by John Onorato

I’m going to start by sharing a tidbit about writing that positively rocked my world.  I learned this at the beginning of my freelance writing career, in 2013.
  
I’d been writing for years before that, but my words weren’t that effective.  Sure, I had a certain facility, but wasn’t everyone taught how to write in school?  Was I really that different than everyone else?

Turns out, I was.  

It would be fairly accurate to say that “Writing is my life.”  And if you were to say that to my face, I’d follow it up with “And my life is writing.”  

But when I learned this one thing, my writing changed forever.  It became immeasurably better.

What is that wisdom, you ask?

It’s super simple.

KNOW YOUR AUDIENCE.  

That’s it.  Just know your audience.

Are you writing for yourself?  Great!  Let it all hang out.  Do what you’re gonna do and don’t think too much about it.  You can always re-read your work later and pull it into a piece meant for public consumption.

Are you writing for clients?  Then use their language.  Use the same words you hear them using.  So doing gets you inside their heads.

Are you writing to share knowledge or wisdom?  Then make your best guess as to what language will be most effective.  Use words and phrases that will be accessible to the largest segment of your intended audience.  

Avoid using “jargon,” or language that’s used by smaller segments of the population.  If you feel that’s the best way of getting your message across, then explain your use of the terms.

Here’s another tip, closely related to that one:  Know your subject matter (as much as you can, anyway).  Do your research.  

Writing about anything positions you as an “expert” on that thing.  But you don’t have to actually possess expertise in that subject — you have to know just a little more than your audience.

In other words, don’t “wing it.”  If you do that, your reader will figure it out.  It might be super subtle, but it’s easily seen by a person who knows about the subject.  

It’s the same as when my daughter was 14, and I tried to “be cool.”  I would use terms I didn’t fully know the meaning of, and I looked a fool to her friends.  

So that’s about it for today.  Just to let you know, I’m planning on releasing these short pieces about writing periodically.  I’m envisioning 2-3 times a week.  I’ll keep the pieces short, for easy digestion.  

But I want to front-load this process with the tip that moved the needle the most for me.

Know your audience.

That’s all.  Just know your audience.

As you write here, in the Visionary Group, your audience is a lot like you.  But when you start messaging for clients, when you start writing for others with the intent to be read … that’s when you really have to know your audience.

Stay tuned to this bat-channel for more tips and tricks!

Posted by John Onorato in Visionary, 0 comments
Mincing Words

Mincing Words


Your breath
synced with mine
your sounds
synced with mine
your eyes
locked with mine

we’re doin’ time
your eyes
ultimate divine
your sounds
you and me
supine

your breath
synced with mine
bleeds into mine
your sounds
synced with mine
slides through time
your eyes
locked with mine
bore into mine

your thoughts
slow grind with mine
your heart
slow grinds with mine
your eyes
slow grind with mine
your soul
slow grinds with mine

doin’ time
divine
slow grind with mine


Thanks to Akua Naru for the inspiration.

Posted by John Onorato in Poetry, 0 comments
Water Over Whispers

Water Over Whispers


Let us close the door
behind us,
shut the world away.

Slowly, slowly, off
slip our clothes.

It is as if gods
were releasing their essence
we are those gods,
you and I
deep in the eyes
our arms raising.

Hush —
let us do without words
only sighs
only whispers
only glances
only touches
soft and gentle

Before you, someone made the Earth
and the moon
and the comet,
fire in the pitch of space.

What will we make, you and I?
a rush of blood and water,
a tropical sun,
moonrise over a mountain
a mighty river’s murmur
in her bed.

The gods watch over us.
Time himself attends us,
standing stock still.
Even their keen stares cannot hold back
the first word we speak:

Everything.

Posted by John Onorato in Poetry, 0 comments
Here We Go Again

Here We Go Again


This is the end
of the beginning
of the end
of the beginning
of the
end
of the
beginning

and on …

You are gone
gone now
yet not gone
You are here
yet not here
now you can sing
now you are silent

Where are you?
released, released
Where are you?
here, you are here
with me
with us
with love
always
with love

this
is the end
this is the end
this is the end
of the beginning
of the end
of the beginning
of the end
of the beginning
on
and on
and on

( birthed
in violent red fire
yet holding still
six feet above me )

you
is it you?

it’s the end
it’s the beginning
it’s the end
it’s the beginning

it is the beginning

Posted by John Onorato in Poetry, 0 comments
Blowing Down the Walls

Blowing Down the Walls


Despite my
best efforts to keep my life all
status-quo
and shit
I feel things changing
and it scares the crap out of me
I want it so badly
I want to change so badly
I know how
complacent I have become
and I hate it
I hate myself for that

(not a long leap
by any imagination)

but simultaneous-like
change scares
the living shit out of me
I suppose it would scare anyone
I suppose I can’t always
blame that one on my brain injury
but fuck change scares me
but hey, the muse struck, here at four am
like she usually does

that bitch

I mean really, why can’t she keep
normal fucking hours like the rest of humanity
but I digress

so hey, the muse struck, at four am
and I listened to her
whereas usually I would mistake her
for something else,
or not hear her at all,

or maybe even stuff a sock in that fat bitch’s mouth …

and I dunno, it feels like I just ate
a stick of spiritual dynamite
and that sucker just went off
in my under-used heart
blowing it wide open
here’s hoping I can get some more mileage
out of it

real soon now
being complacent sucks
I gotta tell ya.

Posted by John Onorato in Poetry, 0 comments