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How to Make Your Business Even More Successful with Blogging

How to Make Your Business Even More Successful with Blogging

by John Onorato

Are you a life coach?  

A conscious business leader? 

Are you the owner of a business whose aim is not only to earn money, but to do good?  For other humans, for animals or for the environment?

You are?  Awesome! Keep reading, then 😃

So  … how do you get your message out?  

One of the best ways to market your business is through blogging.  Blogging is a great way to build awareness of your brand.  Blogging also makes it super-easy to serve your customers by providing content that’s both relevant and useful.

There are several more reasons blogging is good for your business.  

  • It drives traffic to your website or store
  • It enhances your other inbound marketing efforts
  • It attracts more potential customers
  • It makes your search rankings better (SEO/SERP)
  • It can help position your brand as an industry leader
  • It helps you develop better relationships with your customers

In fact, according to HubSpot, businesses that make blogging a priority are up to thirteen times more likely (13x) to see a positive return on their investment.

Let’s talk a little more about these benefits!

More Traffic, Better Traffic

Blogging gives you a chance to provide relevant content for your customers.  It is a very effective way to drive traffic to your website or your storefront.

It doesn’t matter if your main presence is on Facebook, Twitter, LinkedIn, Pinterest or even StumbleUpon (are they still around?).  With little to no investment up front, you can start a blog. Then you’ll send notifications to these services, linked to your articles.

Doing this makes it easy to make your blog the basis of all your social media activity!

All you have to do is provide a reason for your followers to click through to your website.  Your content provides this reason.

Better Search Rankings

Who wants to improve their Google search rankings?

You do, of course!  😃

Blogging will help you do just that.  Fresh and original content is still the best way to beat your competitors on the search engine results page.  

Liberal use of keywords is a great way to do this.  Make a list of the topics, categories and keywords you want your business to be known for.  When writing your posts, use these and other related words frequently.

Even if you can’t figure out how to wedge those keywords in there, a regularly maintained blog about your product, business or industry will naturally improve your search rankings.  This is because Google favors original content.

Of course, being intentional about keywords will only improve your results.

Usage of keywords on your website is a great way to tell Google that your site is a good place to find information about those topics.

Once a Leader, Always a Leader

Want to position yourself as an industry leader?

Write a blog!

Want to show off your knowledge and resonate with your market?

Write a blog!

Have something to say?  

Write a blog!  😁

Well written blog posts position you as an industry leader.  When you post about topics that impact your market and demonstrate your knowledge, people recognize you as an authority in your field.

If you have a physical product, write about how it improves the lives of your customers.  If you have a service, write about how happy people are after experiencing it. Your customers will grow to understand that you are the source for knowledge about the things they are interested in.

Blogging builds trust as well.  The more relevant knowledge you demonstrate, the more your customers will trust you to provide what they need.

Not only that, but your readers will benefit from the value you provide them!

Improving Customer Relationships 

A good blog deepens the relationship you have with your customers.  By providing information directly on your website, you maintain control over what they know about your offering.

An informed client is a happy client.  And they will appreciate the fact that you are the one talking to them — they are not having to dig up some third-party information that may or may not be true.

Additionally, your patrons want to be seen as people, not as numbers.  Or, heaven forbid, as dollar signs.  Who is your ideal customer? Customizing your blog for that person will attract that kind of person.

Regular blogging not only improves the relationship you have with your customers, it boosts customer retention as well.  People want to buy from other real people, and a blog proves there are real people on the other end of that transaction.

The Next Step

So yes, blogs are great.  There are many ways to make them happen.

Yet you can’t just snap your fingers and expect to have an effective blog.

Or can you? 🤔

ThreeOwl Media specializes in writing blogs.  The information provided above comes from direct experience with the thousands of blog posts that we have written.  

Maybe you already have a blog.  That’s okay! ThreeOwl Media can make it better.  We guarantee it.

See, I am a freelance writer. I do it full-time. I love the act of stringing words into sentences and paragraphs.  

And I love serving people.  I love making people look their best.  I love helping people shine.

So if you don’t have time to write, let me do it for you!

If it’s not convenient for you to write, let me do that for you.

If you have more of a numbers brain, and not so much a word brain, let me write for you.

I’ve been writing ever since I could push crayons around a piece of paper.  And I’ve been writing professionally since 2013.  

To say that writing is my passion is to understate it completely.

Yes, writing is my passion. But it’s also my life. That’s how my brain works. That’s how I process feelings. That’s how I express myself. That’s how I relate to the world.

So let my expertise help you!

With your marketing efforts, with your manuals and documentation, with your correspondence, with your video scripts … whatever! Anything you need written, I am happy to write it for you.

And if you already have written material, I guarantee I can improve it.

Contact me to arrange a call or meeting!  Use the Contact Me link, found under About Me.

I look forward to helping you with your writing projects!

Posted by John Onorato in Blog, Portfolio, 2 comments
The Secret of Making Money in the Mobile Industry

The Secret of Making Money in the Mobile Industry

by John Onorato

These days, you’re hard pressed to find someone who doesn’t have at least one mobile device in their pocket. Odds are that they have at least one game on that phone, music player, or whatever it might be. True, that game might have been preinstalled – remember the iThings that had Maze, where you would tilt the device around, causing the accelerometer to move the ball through the game?

More often than not, though, games that people have on their devices far transcend the paltry OEM offerings like Maze, Vortex and Klondike, which are Apple’s current out-of-the-box offerings. We use the iTunes Store and the Android Play Store to download better and more popular games. And as phones get more and more powerful, we now have games on those phones that rival offerings on dedicated devices such as the Playstation Vita or the Nintendo WiiU.

The living room landscape is quickly changing …

Turns out that so many people are playing mobile games these days, it’s beginning to look like the landscape of the living room will soon be changing forever, at least in terms of game consoles changing. Let’s face it: Smartphones and tablets are still changing rapidly, whereas the Xbox One is pretty much just an incremental upgrade from the 360. Same for the PlayStation 4.

And let’s not forget the mobility factor. You take your phone with you wherever you go; your tablet gets tucked in your bag when you dash. At the same time, though, your console is more or less permanently tethered to your television set. That mobility counts for a lot, especially in urban areas, say, on a long commute, where there’s ostensibly nothing to do.

Just don’t get me started on how the rise of mobile technology is contributing to the separation and fracturing of humans who would rather have their noses in a phone, and not making friends with their neighbors. End rant.

Interested in where the money is going?  There’s an awful lot of it in mobile gaming.  According to Gartner, a leading information technology research firm, mobile gaming alone is expected to take up at least 20 percent of the market by 2015. Purchases made for mobile platforms are expected to amount to roughly $112 billion by 2015.  And as reported by Flurry Analytics, a leading mobile analysis provider, upwards of 80 percent of all proceeds generated last year by mobile applications were – you guessed it – games. And very recently, of the top 100 money-making iOS apps, more than three out of every four were games.

$112 billion? Really. Better start working on your app now, huh?

Where is all the money going?

And for the largest slice of that pie, get cracking on the next version of Flappy Bird. Because mobile gaming is huge. Huger than huge. You think Texas is big? Texas ain’t got nothin’ on gaming, which overshadows pretty much every other activity. That eclipses activities that might seem to be universal among smartphone owners, like checking email, texting, reading news, or even actually calling people. Gaming is capturing the eyeballs of about 60 percent of tablet owners, as well.

You might think users would be more engaged with friends on Facebook or other social networks, but interestingly, they’re spending more time playing games on their tablets and phones. Perhaps more dramatically said, add up the time that users spend reading books and magazines, listening to music, and watching videos. That time doesn’t even approach, much less equal the total time spent playing games.

Like it or not, we’ve got miniature computers in our pockets and backpacks. Small wonder that they’ve become gaming platforms, as well as being taking on the tasks that they were originally designed for. They just happen to be able to do a lot of other things as well. Sure, we can read news, watch videos, talk to friends, whatever. We’re human, after all, and we just love our games.

Just get working on that Flappy Angry Maze Klondike Bird game if you want your slice of that mobile pie.

Posted by John Onorato in Mobile, Portfolio, 0 comments