words

Engaging With Emotion

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Visionary Writing Techniques Essay #13
by John Onorato

We humans love a good story.

Consider the success of a few movies: Star Wars. The Hunger Games. The Color Purple. Titanic. Gone With the Wind. Jaws.

Now consider a few books: Don Quixote. Alice in Wonderland. The Wizard of Oz. Harry Potter.

What do these books and movies all have in common? I’ll give you that the commonality might not be easy to pick out, but if you think about it …

If you think about it, it’s really pretty simple.

They have great stories.

The Other Commonality

Granted, these stories have gone through endless amounts of refinement and re-jiggering. Every stray word, every misplaced image, every character that doesn’t serve the plot ends up on the cutting room floor.

I wouldn’t presume to think we have that kind of time or person-power as we craft our essays.

Now, I’ll be writing another essay on using Story at a later date. But in this moment, I’d like to draw your attention to another thing these stories have in common:

They engage our emotions.

Yes, we humans love a good story. And we engage with those stories through our emotions. Our essays are stories, and a story without emotions seems flat. And even lifeless.

“But John,” I can already hear you asking. “How do we create emotions in our readers?”

Easy-peasy! You evoke those emotions with emotion words.

It’s All In the Words

It’s easy to classify emotions as “good” or “bad,” positive or negative. Yet those words are not specific enough to elicit an emotional response from our readers.

Consider the Junto Emotion Wheel.

An aside: There are many different “emotion wheels” and methods for refining basic emotions. They’re all valid and all useful. This is just one of them.

According to the Junto model, there are six “basic emotions.” There’s love, joy, and surprise. And there are the less positive ones, or fear, anger, and sadness.

Let’s look at Love. The basic emotion of “Love” can be further refined into “enchanted,” “romantic,” “affectionate,” and “sentimental.” The emotion named “euphoric” inhabits a space between Love and its neighbor “Joy.”

These emotions can be further refined into different words with slightly different connotations. (Remember, a “connotation” is the undercurrent of a word, the feeling that it invokes in addition to its literal meaning. This literal meaning is also known as the denotation.) The word “enchanted” refines into “enthralled” and “rapturous.” And from the word “sentimental,” we get “tender” and “nostalgic.”

Here’s the Trick

So that’s the groundwork. Here’s the trick to generating greater engagement with your words, no matter if you’re writing a Visionary essay, copy for your website, or a letter to your Dad:

Use the words.

That’s it. Just use them.

The verb forms are best to use. If you say “Fred came into the room,” that’s flat and lifeless. The reader is confused because there are a zillion different ways someone can come into a room. There’s no telling what the writer had in mind, so the reader will create an image in their head that makes sense to them. But it might not be in line with the original intent.

The writer then has to do more work to provide relevant information as to how.

On the other hand, if you say “Fred exploded into the room,” you already know that Fred is enthusiastic and energetic (at least in this instance). It’s a safe bet that Fred is a positive, happy person.

Now let’s look at Claude, who is terminally depressed. We can say “Claude is depressed,” but again, that’s lifeless. Flat. (As per the nature of depression itself!) But if we say “Claude skulked into the room,” we can tell there’s something up. He might have some nefarious motive. He might be sad. We don’t know yet, but we WANT to know.

In other words, we’re engaged.

We can also use adverbs to display emotion. Adverbs are words that typically end in -ly, and they modify verbs. As in: “June ran happily.” Or “The movie ended abruptly.” Or “Her mod outfit displayed Brigit’s delightfully quirky personality.”

Conclusion

To recap, we humans love stories. And we love it when our emotions are engaged. One way to engage our readers’ emotions is through the use of emotion words. Words like love, joy, and fear are good, but too general to make much of an impact. Instead, use more specific words. Using emotional adverbs is a good idea, yet an even better one is to use precise verbs.

So I challenge you: In your next Visionary essay, use emotional words. And see what kind of engagement you get 🙂

Posted by John Onorato in Visionary, 0 comments

How to Reach More Readers

Image Courtesy Fine Art America

Visionary Writing Techniques #002

by John Onorato

Out on the Net today, there are a lot of words.

Sadly, many of these words are inaccessible to readers.

Why is that?

Much of the wisdom offered on the Internet is completely out-of-reach because it’s buried under a wall of text.

I don’t know about you, but I find big blocks of words difficult to get through.

Sure, you can read the first few lines just fine.  But then you might sneeze!  Someone might interrupt you!  The laundry might finish before you’re done reading!  When that happens, odds are you’ll lose your place.  Just because you blinked your eyes.  

If I lose my place while reading, and I can’t easily get back to where I was — it’s Pretty Damn Likely I’ll give up on that piece.

There’s a solution, though, and it’s super easy.  

Paragraphs!  Paragraphs make anything better.  Well, nearly anything.

So what’s a paragraph?  

A paragraph is a unit of writing.  We start with words, and we make sentences out of them.  Then we make paragraphs out of sentences.  And we make stories out of a collection of paragraphs:  Stories, articles, essays, press releases, novels, whatever … they’re all made up of paragraphs.

Paragraphs provide structure.  A little bit of structure enables your reader to identify and follow your thoughts as they develop.  

Each of your paragraphs should address one idea.  This main idea for the paragraph is expressed in the “topic sentence,” and is usually (but not always) the first sentence of the paragraph.  You know you’re using paragraphs effectively when you can get a basic overview of your material by reading each of your first sentences.

It’s important to be clear on what the main idea for each paragraph is.  Then deal with that idea as much as you need to suit your purpose.  At the same time, be alert to irrelevancies and digression.

There’s one basic rule to using paragraphs:  Limit each one to a single idea.  Include that idea in your topic sentence, and provide bits of evidence to support that topic sentence.  

Can you have several ideas in one paragraph?  Sure you can.  Just be sure they each relate to the topic sentence.  When you transition to a different idea, that’s a good sign to start a new section.  

Sometimes you’ll have an idea that’s too big for one paragraph.  Simply use a new paragraph for each sub-point within that larger idea.

You can also use paragraphs to give your readers a small pause.  As discussed above, paragraphs make your writing more readable.  And more readable means more accessible to a larger audience.  

Paragraphs can also be used to provide emphasis.  This is a good technique to use when you want certain words to have special impact.  Professional copywriters are well aware of this, and tend to overuse the single-sentence section

All.
The.
Time.

Finally, use a separate segment for your introduction and your conclusion.  Of course, depending on the length of your material, these sections may well contain several of their own paragraphs.

And if all else fails, just use line breaks.  Just hit <ENTER> every so often (or <CTRL> + <ENTER> if you’re composing in a Facebook text entry box), and it’s all good.

Posted by John Onorato in Visionary, 0 comments
How to Kickstart Your Kindness

How to Kickstart Your Kindness

“Be kind whenever possible.  And it is always possible,” says the Dalai Lama.

So kindness is important, right?  

Of course it is!  After all, the Dalai Lama says so.

Kindness:  It’s a pillar of strong character.

Kindness:  It’s a big part of a balanced spiritual life.

Kindness:  It’s valued by every religion in the world, and every society.

We have all heard the saying “People may not remember what you say, or even what you do.  But they will remember how you make them feel.”

So the unspoken invitation is to help others feel how we ourselves want to feel.  I don’t know of a single person that truly wants to be treated badly or unkindly.

If we all want kindness, then why is practicing kindness so difficult?  Why do we not act kind more of the time?  Why do more of us not realize the benefits kindness brings to society and to the person being kind?  

After all, kindness is often its own reward.

Kindness Found in Words

One of the reasons kindness is so difficult is this:  In our English language, we do not have a word to express our happiness when other people succeed.

The fact we don’t have the word shows that we lack even the concept of an individual being happy when another person succeeds.  

two hands and a heart

The colloquial definition of “success” is often tied to a profit motive.  Even the dictionary (in this case, Google) ties the two together in the second definition of the word:  “Success: The attainment of popularity or profit.” And the third definition mentions “prosperity,” which is another word often tied to a profit motive.

Profit is fine.  I’m not here to judge anyone with a profit motive (or without one).  But I’ve observed that when you have that motive in mind, and someone fails to meet your expectations, the profit motive often becomes the most important thing.  When that happens, kindness disappears.

Kindness disappears when humans value profit over people.

Kindness disappears when we are taken advantage of.

Kindness disappears when we fail to consider others.

When we think that we are the only person in the world, kindness falls away.  If we really were the only person in the world, there would be no need to be kind (other than to ourselves).  

Of course, we are not the only person in the world.  On an Earth housing over seven and a half billion people, kindness is more important than ever.

Kindness In Languages

There’s a word in the German language — “schadenfreude.”  Literally meaning “damage joy,” it refers to the pleasure that we derive from another’s misfortune.  For example, we might feel a sense of schadenfreude when we learn our ex-boyfriend’s new relationship isn’t working out well.  Or that his house burned down. “He got what he deserved,” we think, not stopping to consider his inherent goodness, or how much trouble this caused him.

As an aside, English does indeed have an equivalent to this word, though it’s rather obscure.  Not nearly as well-known as its German cousin, the English word is “epicaricacy.”  The three parts of the word are Greek:  

  • Epi, meaning “upon”
  • Chara, meaning “joy”
  • Kakon, meaning “evil”  
globe encircled with country flags

There is another word in English that refers to the concept of being happy about the success of others.  That word is borrowed from the French, and it is “compersion.” The root “compère” means partner, or accomplice, and it comes from the Latin compater or compatrem (meaning “godfather”).  A relatively new word, its origins and full etymology are not clear.

I am very interested in language, and especially how it molds and shapes our brains.  So the fact that certain words even exist in a language often gives clues to how the speakers of that language behave.

The Sanskrit language originated in Ancient India over 3,500 years ago.  It is an old Indo-Aryan language, and is related to Greek and Latin. And of course, our own English language owes much to Greek and Latin.

There is a word in Sanskrit that means joy, especially vicarious or sympathetic joy.  It refers to the pleasure which springs from delighting in the well-being and successes of others.  

That word is “mudita.”

Sanskrit word "mudita"

Mudita is a joy that is pure, and not touched by self-interest.  One feeling mudita likely has no direct interest in, nor any direct income from the accomplishments of the other.  Think of the joy a parent might feel when they see their son walking for the first time. Or the feeling you might get when you watch your dog exuberantly playing with her rope toy.

Jealousy is an opposite (an antonym).  So is unfettered envy.

Though I’m not going to dive into Buddhism right now (I find myself to be an “Accidental Buddhist,” and I imagine I’ll write more about that later), I will say that many Buddhist teachers refer to mudita as an inner spring of infinite joy.  This is available to anyone, at any time.  “The more deeply one drinks of this spring,” it is written,  “the more secure one becomes in one’s own abundant happiness, the more bountiful it becomes to relish the joy of other people.”

I don’t know if anyone has done any scientific comparisons of overall happiness level of Sanskrit-speaking countries versus that of English-speaking countries.  But I’d be really interested in reading the results of one.

Where We’re Going, Where We Can Go

In our Western cultures, we are taught to value competition.  Struggling against others is supposed to be a fuel that pushes people towards ever-rising levels of success.  Indeed, many of our most visible industries, such as film, music and sports, all spotlight a culture built on the idea of achievement, no matter the cost.  No matter the hurt we cause, no matter how we might undermine someone else, no matter who we might step on in our quest to “reach the top.”

happy group with arc above

Yet out of the other side of our mouths, we profess to value peace.  We say that harmony is a lofty goal. We maintain that we are working together for a better future.

We can’t have it both ways, though.  The sad truth is that when humans are taught to value success at any cost, and excellence no matter the price, we get results that are not in line with what we’ve professed, as above.

I myself am not involved in any of those industries.  Still, I’m a freelance writer, and there is ostensibly plenty of competition in that field as well.  

What if it was better, though?  Success and abundance are not pie.  There’s not a finite amount of prosperity to go around.  We can all be successful, if we only listen to the truth in our hearts.  We can all be abundant.  We can all be prosperous. We can all be joyful, if only we choose it.

So the next time something nice happens to a coworker, try telling them “Hey, I’m really happy you got that promotion!”  The next time an acquaintance tells you they just won the lottery, try being pleased for their good fortune, and ask what they’re going to do with the money.  

In doing so, you just might change the world.  And that’s a world that I want to live in.

exuberant group
Posted by John Onorato in Blog, Relationships, 0 comments