marketing

by John Onorato

Are you a life coach?

A conscious business leader?

Are you the owner of a business whose aim is not only to earn money, but to do good? For other humans, for animals or for the environment?

You are? Awesome! Keep reading, then 😃

So … how do you get your message out?

One of the best ways to market your business is through blogging. Blogging is a great way to build awareness of your brand. Blogging also makes it super-easy to serve your customers by providing content that’s both relevant and useful.

There are several more reasons blogging is good for your business.

It drives traffic to your website or store
It enhances your other inbound marketing efforts
It attracts more potential customers
It makes your search rankings better (SEO/SERP)
It can help position your brand as an industry leader
It helps you develop better relationships with your customers

In fact, according to HubSpot, businesses that make blogging a priority are up to thirteen times more likely (13x) to see a positive return on their investment.

Let’s talk a little more about these benefits!

More Traffic, Better Traffic

Blogging gives you a chance to provide relevant content for your customers. It is a very effective way to drive traffic to your website or your storefront.

It doesn’t matter if your main presence is on Facebook, Twitter, LinkedIn, Pinterest or even StumbleUpon (are they still around?). With little to no investment up front, you can start a blog. Then you’ll send notifications to these services, linked to your articles.

Doing this makes it easy to make your blog the basis of all your social media activity!

All you have to do is provide a reason for your followers to click through to your website. Your content provides this reason.

Better Search Rankings

Who wants to improve their Google search rankings?

You do, of course! 😃

Blogging will help you do just that. Fresh and original content is still the best way to beat your competitors on the search engine results page.

Liberal use of keywords is a great way to do this. Make a list of the topics, categories and keywords you want your business to be known for. When writing your posts, use these and other related words frequently.

Even if you can’t figure out how to wedge those keywords in there, a regularly maintained blog about your product, business or industry will naturally improve your search rankings. This is because Google favors original content.

Of course, being intentional about keywords will only improve your results.

Usage of keywords on your website is a great way to tell Google that your site is a good place to find information about those topics.

Once a Leader, Always a Leader

Want to position yourself as an industry leader?

Write a blog!

Want to show off your knowledge and resonate with your market?

Write a blog!

Have something to say?

Write a blog! 😁

Well written blog posts position you as an industry leader. When you post about topics that impact your market and demonstrate your knowledge, people recognize you as an authority in your field.

If you have a physical product, write about how it improves the lives of your customers. If you have a service, write about how happy people are after experiencing it. Your customers will grow to understand that you are the source for knowledge about the things they are interested in.

Blogging builds trust as well. The more relevant knowledge you demonstrate, the more your customers will trust you to provide what they need.

Not only that, but your readers will benefit from the value you provide them!

Improving Customer Relationships

A good blog deepens the relationship you have with your customers. By providing information directly on your website, you maintain control over what they know about your offering.

An informed client is a happy client. And they will appreciate the fact that you are the one talking to them — they are not having to dig up some third-party information that may or may not be true.

Additionally, your patrons want to be seen as people, not as numbers. Or, heaven forbid, as dollar signs. Who is your ideal customer? Customizing your blog for that person will attract that kind of person.

Regular blogging not only improves the relationship you have with your customers, it boosts customer retention as well. People want to buy from other real people, and a blog proves there are real people on the other end of that transaction.

The Next Step

So yes, blogs are great. There are many ways to make them happen.

Yet you can’t just snap your fingers and expect to have an effective blog.

Or can you? 🤔

ThreeOwl Media specializes in writing blogs. The information provided above comes from direct experience with the thousands of blog posts that we have written.

Maybe you already have a blog. That’s okay! ThreeOwl Media can make it better. We guarantee it.

See, I am a freelance writer. I do it full-time. I love the act of stringing words into sentences and paragraphs.

And I love serving people. I love making people look their best. I love helping people shine.

So if you don’t have time to write, let me do it for you!

If it’s not convenient for you to write, let me do that for you.

If you have more of a numbers brain, and not so much a word brain, let me write for you.

I’ve been writing ever since I could push crayons around a piece of paper. And I’ve been writing professionally since 2013.

To say that writing is my passion is to understate it completely.

Yes, writing is my passion. But it’s also my life. That’s how my brain works. That’s how I process feelings. That’s how I express myself. That’s how I relate to the world.

So let my expertise help you!

With your marketing efforts, with your manuals and documentation, with your correspondence, with your video scripts … whatever! Anything you need written, I am happy to write it for you.

And if you already have written material, I guarantee I can improve it.

Contact me to arrange a call or meeting! Use the Contact Me link, found under About Me.

I look forward to helping you with your writing projects!

What are your pain points?

A writer must know the pain points of his audience beforehand, in order to create quality copy for that audience.

A pain point is a problem that your customers are having. It might be an actual problem, or it can be simply perceived.

Entrepreneurs often create opportunities for themselves by naming pain points, then creating solutions for those points.

I am a freelance writer. I do it full-time. For my primary market — my niche — I have chosen to serve conscious business leaders and coaches who are so busy changing the world, they don’t have time to write.

So when putting my work out there, I have to identify their pain points around writing. I talk about one of those in my mission statement, found in the above paragraph.

Maybe they don’t have time to write.

Maybe it’s not convenient for them to write.

Maybe they have more of a visual brain, and not so much a word brain.

Maybe they already write, but they feel like they’re not good at it.

And that’s where I come in!

I love the act of coming up with words, then stringing them into sentences and paragraphs. I’ve been doing this ever since I was old enough to push crayons around a piece of paper. My father told me I was good at it — he’s a college professor with several books under his belt, so it’s not just something nice he said about his kid. I’ve had teachers tell me. Bosses. Friends. I even had one friend steal my journal, just to read my poetry.

To say that writing is my passion is to understate it completely.

Yes, writing is my passion. But it’s also my life. That’s how my brain works. That’s how I process feelings. That’s how I express myself. That’s how I relate to the world.

So let me help you!

With your marketing efforts, with your manuals and documentation, with your correspondence, with your video scripts … whatever! Any thing you need written, I am happy to write it for you.

And if you already have written material, I guarantee I can improve it.

Why don’t you contact me to arrange a call or meeting? Use the Contact Me link, found under About Me.

I look forward to helping you with your writing projects!

How to Make Your Business Even More Successful with Blogging