Crotchwell thinks I am mad. Crotchwell thinks I am mad while he sits in his corner playing with his paddle-ball bouncy-bouncy-bounce.
When his time comes Crotchwell sits in front of the board hands fidgeting occasionally going to the key around his neck just as I sit at the board when it is my turn.
When it is not my turn that is, when it is Crotchwell’s turn I like to write. I have run out of paper margins and all so I have taken to writing on the walls.
Crotchwell watches me and undoubtedly considers whether this is odd behavior or not.
Sometimes his hand strays near the .45 on his hip and he thinks of whether he should kill me or not.
For if one of us is acting strangely, it is the duty of the other to shoot the strange one.
This is an order.
We have many orders.
We are to watch this board and wait for something unusual to happen.
We were not told what this unusual thing would be, but we were assured that we would know it when it came.
If something indefinably unusual happens on the board, Crotchwell is supposed to proceed to one end of the room and I to the other.
Then we are to take the keys from around our necks, insert them in the special locks and turn them at the same time.
If we do that, something very unusual will happen.
Something much more unusual than a few lights on a board.
In the meantime, though, Crotchwell plays with his paddle-ball and I shall write on the walls.
I covet Crotchwell’s paddle-ball — I have asked him if I could play with it and that earned me only a baleful glare from Crotchwell, keeper of the paddle-ball.
I tried to take it from him and play with it myself but he found out.
Now he sleeps with it under his pillow, and sometimes the ball hangs down as if his pillow were growing a testicle.
Crotchwell’s pillow grows a testicle and I compose sonnets on this event writing them on the wall so small that none can read them not even Crotchwell.
I do not want him to know that I am composing sonnets about his paddle-ball — I used to write large but I have gotten smaller, because of space considerations as well as Crotchwell himself; I wonder if he will consider this strange behavior.
Crotchwell watches me he undoubtedly thinks of shooting me and I watch Crotchwell I try to decide if I should shoot him or not.
Perhaps if I shot him it would bring some reprieve to this madness.
Perhaps if he shot me it would bring some reprieve to this madness.
It is an endless game, between Crotchwell and I and we’re not even players — I’ve got the strangest feeling.
I think I’ve got it figured that we’re just pawns.
We don’t figure, Crotchwell or myself, and the paddle-ball and the poetry figure even less, but at least they give us something to think about when we are not watching the board for something unusual to happen.
I cannot become one acquainted with the night City lamps haunt me, when I walk People surround me with noise they call talk When all I want is to be left alone alone, with night, my companion, no light
I cannot become one acquainted with the night Even in small towns there is no dark There are stars, burning high There are cars, drawing nigh Is there none to aid my plight?
I want to become one acquainted with the night I want to outwalk the furthest city light to be where there is no fear only comfort never fright wrapped in darkness my solace, the night.
There is no therapy. There is no escape. There is no vacation, quiet and serene no gentle rush of waves to keep me company.
That is the stuff of dreams and reality is all I have.
Yet I do what I can with what I have; we all do our best, knowing what we do and not what we don’t.
I work the frame — write and read ideate and talk even a little exercise here and there a little reflection.
Anxious as I am, I have discovered a cure my breath heals me as I tread the forest path slowly, slowly the Universe shows me its infinite love — wind in the trees a soft rush of nearby water barely heard a timid doe I see in the distance far away yet so far away.
Do you seek to make your content relatable and understandable? 😍
We can all write, sure. It doesn’t take any special training to help others understand our thoughts and feelings. Words are available to everyone!
We can all create a “first draft” of material we want to communicate. Some of us can do that faster than the next person.
Here’s the thing, though. If a person doesn’t have a real affinity for writing, if they don’t really enjoy it, then they’ll rush their work. They won’t take their time with it. They won’t read it out loud just to see how it sounds, and how it comes across.
And in circumstances like these, quality suffers.
When writing quality suffers, your message suffers as well.
Let that sink in. In fact, let me say it again: When writing quality is poor, your message suffers.
Tell me, what is the point of having content on your site, with your name on it, that people can’t understand? Or even relate to?
Perhaps more meaningfully, what does poor writing like that say about a company? What does that say about a leader’s thought process?
Clearly, it’s best to leave writing — especially mission-critical writing — to the professionals. 👍
Ghostwriters to the Rescue!
If you want to write a book, but don’t have the time …
If you want content on your website, but only have a few ideas …
If you want to improve the way you or your company is perceived …
If you want quality communications coming from your office …
Then you are not alone! More and more business owners, entrepreneurs, and industry professionals want to write books and put quality content on their websites, just like you do.
Ghostwriter logo designed by calicoowl
This is where the ghostwriter comes in.
But what is a ghostwriter, anyway?
A “byline” is the attribution given to a written work. Typically, it names the author of the book, article, or other piece of writing. This article was written by me, so I put my byline under the title.
A ghostwriter is simply someone that writes under someone else’s byline.
That is, the ghostwriter creates the piece, and someone else gets credit for it.
Many of the popular Goosebumps books (by R.L. Stine) were ghostwritten after the series got too popular to keep up with demand
The Jason Bourne series, started by Robert Ludlum, was continued by Eric von Lustbader after Ludlum’s death in 2001
Ian Fleming started the series, yet many of the James Bond books were ghostwritten
Politicians also use ghostwriters. Hillary Clinton, Ronald Reagan, Sarah Palin and Donald Trump’s books were created this way.
And industry leaders use ghostwriters. Billionaire Richard Branson wrote a book this way, as did Chrysler CEO Lee Iacocca, Starbucks CEO Howard Schultz, and Wal-Mart founder Sam Walton.
In fact, many of the books I read and treasured as a child, I am only now discovering were ghostwritten!
Photograph by Hugh Kretchmer
My father read me the Hardy Boys detective series, by Franklin W. Dixon. Ghostwritten!
The Nancy Drew series was written by Carolyn Keene, yet that name is a nom de plume (pen name) for a larger collective of writers
Even Victor Appleton didn’t write all the “Tom Swift, Boy Inventor” books that I loved so much!
If so many famous people benefitted from employing a ghostwriter … shouldn’t you do that as well?
Yes, But Why Would You Do This?
Sure, ghostwriters create famous books. They also write blog entries, white papers, social media posts, magazine advertorials, and even newspaper articles.
Ghostwriters are often part of a corporate team. They create lots of content using the byline of an executive, or maybe under no name at all. Alternatively, a ghostwriter may work freelance, working on only one or two projects at a time.
Many people want the acclaim and accolades that come with being a published author. Having a book or two under your belt makes you seem credible, trustworthy and reliable.
It’s also worth mentioning that books and blog posts can grow your business. Especially if you’ve got a personal brand, a well-written book attributed to you is worth a lot of street cred.
And a freelance ghostwriter like myself can create content for your small business, helping you get more customers and driving more traffic to your website. Or even to your fancy new brick-and-mortar store! (Or your old store. We don’t discriminate 😁 )
Isn’t it better to focus on growing your business?
Isn’t it better to concentrate on what you already know, rather than trying to master yet another new skill?
People who are busy changing the world don’t have time to write. People who don’t have the skill or the time to write quality content have an alternative: They hire ghostwriters.
Conclusion
Ghostwriters are an incredible resource to tap into. They can position you and your business well — creating content, managing blogs, and generally making it seem like you are superhuman.
I can see your readers now: “They’re changing the world and they have time to write this fabulous content? Wow! I wanna know more!”
In my next post, I’ll talk about how to hire a ghostwriter. (Hint: it’s as easy as clicking the Contact link above! 😁 ❤ 🙏 ) And we’ll talk about some things to consider when hiring a ghostwriter, as well as how to prepare for hiring one.
Hiring a ghostwriter might not be the first thing you think of. But when you do, the results can be downright mystical.
Mystical, get it? Because ghosts. 👻 (Did I mention I’m a father? I sure do love me some dad jokes.)
Are you the owner of a business whose aim is not only to earn money, but to do good? For other humans, for animals or for the environment?
You are? Awesome! Keep reading, then 😃
So … how do you get your message out?
One of the best ways to market your business is through blogging. Blogging is a great way to build awareness of your brand. Blogging also makes it super-easy to serve your customers by providing content that’s both relevant and useful.
There are several more reasons blogging is good for your business.
It drives traffic to your website or store
It enhances your other inbound marketing efforts
It attracts more potential customers
It makes your search rankings better (SEO/SERP)
It can help position your brand as an industry leader
It helps you develop better relationships with your customers
In fact, according to HubSpot, businesses that make blogging a priority are up to thirteen times more likely (13x) to see a positive return on their investment.
Let’s talk a little more about these benefits!
More Traffic, Better Traffic
Blogging gives you a chance to provide relevant content for your customers. It is a very effective way to drive traffic to your website or your storefront.
It doesn’t matter if your main presence is on Facebook, Twitter, LinkedIn, Pinterest or even StumbleUpon (are they still around?). With little to no investment up front, you can start a blog. Then you’ll send notifications to these services, linked to your articles.
Doing this makes it easy to make your blog the basis of all your social media activity!
All you have to do is provide a reason for your followers to click through to your website. Your content provides this reason.
Better Search Rankings
Who wants to improve their Google search rankings?
You do, of course! 😃
Blogging will help you do just that. Fresh and original content is still the best way to beat your competitors on the search engine results page.
Liberal use of keywords is a great way to do this. Make a list of the topics, categories and keywords you want your business to be known for. When writing your posts, use these and other related words frequently.
Even if you can’t figure out how to wedge those keywords in there, a regularly maintained blog about your product, business or industry will naturally improve your search rankings. This is because Google favors original content.
Of course, being intentional about keywords will only improve your results.
Usage of keywords on your website is a great way to tell Google that your site is a good place to find information about those topics.
Once a Leader, Always a Leader
Want to position yourself as an industry leader?
Write a blog!
Want to show off your knowledge and resonate with your market?
Write a blog!
Have something to say?
Write a blog! 😁
Well written blog posts position you as an industry leader. When you post about topics that impact your market and demonstrate your knowledge, people recognize you as an authority in your field.
If you have a physical product, write about how it improves the lives of your customers. If you have a service, write about how happy people are after experiencing it. Your customers will grow to understand that you are the source for knowledge about the things they are interested in.
Blogging builds trust as well. The more relevant knowledge you demonstrate, the more your customers will trust you to provide what they need.
Not only that, but your readers will benefit from the value you provide them!
Improving Customer Relationships
A good blog deepens the relationship you have with your customers. By providing information directly on your website, you maintain control over what they know about your offering.
An informed client is a happy client. And they will appreciate the fact that you are the one talking to them — they are not having to dig up some third-party information that may or may not be true.
Additionally, your patrons want to be seen as people, not as numbers. Or, heaven forbid, as dollar signs. Who is your ideal customer? Customizing your blog for that person will attract that kind of person.
Regular blogging not only improves the relationship you have with your customers, it boosts customer retention as well. People want to buy from other real people, and a blog proves there are real people on the other end of that transaction.
The Next Step
So yes, blogs are great. There are many ways to make them happen.
Yet you can’t just snap your fingers and expect to have an effective blog.
Or can you? 🤔
ThreeOwl Media specializes in writing blogs. The information provided above comes from direct experience with the thousands of blog posts that we have written.
Maybe you already have a blog. That’s okay! ThreeOwl Media can make it better. We guarantee it.
See, I am a freelance writer. I do it full-time. I love the act of stringing words into sentences and paragraphs.
And I love serving people. I love making people look their best. I love helping people shine.
So if you don’t have time to write, let me do it for you!
If it’s not convenient for you to write, let me do that for you.
If you have more of a numbers brain, and not so much a word brain, let me write for you.
I’ve been writing ever since I could push crayons around a piece of paper. And I’ve been writing professionally since 2013.
To say that writing is my passion is to understate it completely.
Yes, writing is my passion. But it’s also my life. That’s how my brain works. That’s how I process feelings. That’s how I express myself. That’s how I relate to the world.
So let my expertise help you!
With your marketing efforts, with your manuals and documentation, with your correspondence, with your video scripts … whatever! Anything you need written, I am happy to write it for you.
And if you already have written material, I guarantee I can improve it.
Contact me to arrange a call or meeting! Use the Contact Me link, found under About Me.
I look forward to helping you with your writing projects!
I have a friend who is a salesman in a high-end clothing store.
I recently asked him how he does it so well. “Think of it like a sixth sense,” he replied. “I can tell how a person is feeling right when they walk in. In five seconds or less (usually less), I can tell if a customer is happy, stressed, or sad.”
How does he do it, though?
“I watch the way they walk. I look at their eyes. I can tell if they came in to browse, if they have something in mind, or if they want to talk. And I know just how to respond so I can make my commission.”
Compare this with an experience I had recently with a chatbot created for a national florist. A different friend had a good experience with it, and encouraged me to try it out. It took me through my order and was quite efficient about it. As I was taking out my credit card, it said “Have a colorful, fantastic day!”
Ordinarily this would be considered friendly and perhaps even pleasing. Of course, I had just spent the better part of the last hour looking through floral arrangements … for a funeral.
Sure, this came from a chatbot hosted on Facebook Messenger. (edit: Since this writing, the company has taken funeral arrangements off of the chatbot interface. I did not contact them, so I do not think there is any causal relationship there.) It had no idea what actions I might have taken on the company’s website.
Chatbots are extremely popular right now, though, and more are coming. Facebook released the chatbot API in April 2016; in June there were over 11,000 chatbots on that platform alone. As of September there were over 30,000.
These bots are supposed to represent artificial intelligence. They don’t. Right now they offer scripted, highly structured experiences.
Wouldn’t it have been more appropriate for the florist’s chatbot to wish me condolences, after watching my shopping habits? This should be a no-brainer for ecommerce folks. It ought to be easy for a bot to see what I’m doing and respond accordingly.
Of course this still wouldn’t be actual artificial intelligence. The easiest way to make this happen would be through a script. But still. When chatbots actually do get intelligent, things are going to get awfully interesting.
What happens when a bot can examine a user’s actions, derive their most likely mindset, and be able to respond accordingly?
Perhaps more importantly, what will happen when they can empathize with us?
Understanding the Users
The term “digital body language” refers to a person’s combined digital activity. My digital body language with the florist chatbot should have prompted an offering of condolences, as opposed to the cheery thanks it did offer. It’s hugely important to understand what users do online, and not just record what they say.
So why should digital body language be so important to ecommerce vendors and chatbot developers?
Because digital interactions are based in large part on nonverbal communication, just like the real-world interactions we have every day.
When interacting with people in the physical world, we continually assess and process thousands of nonverbal cues. Just a few examples include eye contact, gestures, tone of voice, and facial expressions. As anyone who has gotten into an argument over text knows, it’s impossible to know what an interaction truly means unless we have access to these signals.
In the burgeoning age of AI and chatbots, it’s just as important for a website — or a chatbot — to be able to interpret these signals.
Sadly, even as important as digital body language is, it is still underutilized by ecommerce. For the most part, it remains an umbrella phrase, covering profile-based personalization and after-the-fact analysis. Chatbot vendors have attempted to humanize their products, and they’ve as yet to succeed.
To date they have failed to assess, examine and fully parse the aspect of human communication that’s most powerful and meaningful: The unspoken.
This is soon to change, however. Utilizing and exploiting the power of digital body language is hardly science fiction.
Using digital body language
So what’s the breakthrough? It might sound like it’s science fiction, but it’s not. In the same way as we infer another’s nonverbal signals when we are in the offline world, we can use innovative customer experience technology that can infer the mindset of a customer. In real time.
With the help of these advanced solutions, it is possible to keep track of real-time digital activities, such as hesitation, click-through rates, scrolling speed, browsing behavior, navigation use, and more. This allows retailers to stay ahead of the curve and stop using behavioral models based solely on past behavior. Instead they can capture, utilize and respond to actual current digital behavior. They can quickly zoom in on the psychological needs of each shopper, in order to be more effective when assisting them with the decision-making and buying process.
Machine learning makes it possible to develop models which are able to assess and categorize the mindset each customer has when they visit the site. As they assess this per shopper data, these algorithms would be able to categorize a user’s intent. To do this, they would simply look at the user’s actions. Then using this knowledge, a brand can alter their offerings.
Where do chatbots come in?
The answer is simple. If we can look at a user’s behavior on a website, if we can quantify their mindset — and if we can then offer the user customization based on that data, if we can then personalize their experience — then we can code a chatbot that will do the same thing.
Looking at the example with the florist, their chatbot would determine that it should offer me condolences, based on the fact I was looking at funeral arrangements. Not only that, but it would also assess the actions I took on the website — what page I visited, the movements of my mouse, which pages I looked at, which I passed over, which images I lingered on. It would use this data to infer my mindset as I browse.
A savvy chatbot would be able to see that I was simply looking at all the choices on the site, and offer to assist me by narrowing down my options. It would also be able to tell if a more focused user came to the site, ready to buy. It would then engage a subroutine to help guide them through the process as fast as possible. It may also be able to tell if a user would be open to suggestions on an order: For instance, if I might be willing to go with a wreath versus a more traditional arrangement. Either way, it would then suggest some popular options.
Simply put, a well-coded chatbot would be able to do what my salesperson friend can do with his customers. It would sense my mindset and be able to react to it. It would behave in an empathic manner, even if it is not able to empathize in the human sense.
My friend was not happy to hear about the information in this article. “Next thing you know,” he said, “chatbots will be able to tell your waist size, just by looking at you.”
“Be kind whenever possible. And it is always possible,” says the Dalai Lama.
So kindness is important, right?
Of course it is! After all, the Dalai Lama says so.
Kindness: It’s a pillar of strong character.
Kindness: It’s a big part of a balanced spiritual life.
Kindness: It’s valued by every religion in the world, and every society.
We have all heard the saying “People may not remember what you say, or even what you do. But they will remember how you make them feel.”
So the unspoken invitation is to help others feel how we ourselves want to feel. I don’t know of a single person that truly wants to be treated badly or unkindly.
If we all want kindness, then why is practicing kindness so difficult? Why do we not act kind more of the time? Why do more of us not realize the benefits kindness brings to society and to the person being kind?
After all, kindness is often its own reward.
Kindness Found in Words
One of the reasons kindness is so difficult is this: In our English language, we do not have a word to express our happiness when other people succeed.
The fact we don’t have the word shows that we lack even the concept of an individual being happy when another person succeeds.
The colloquial definition of “success” is often tied to a profit motive. Even the dictionary (in this case, Google) ties the two together in the second definition of the word: “Success: The attainment of popularity or profit.” And the third definition mentions “prosperity,” which is another word often tied to a profit motive.
Profit is fine. I’m not here to judge anyone with a profit motive (or without one). But I’ve observed that when you have that motive in mind, and someone fails to meet your expectations, the profit motive often becomes the most important thing. When that happens, kindness disappears.
Kindness disappears when humans value profit over people.
Kindness disappears when we are taken advantage of.
Kindness disappears when we fail to consider others.
When we think that we are the only person in the world, kindness falls away. If we really were the only person in the world, there would be no need to be kind (other than to ourselves).
Of course, we are not the only person in the world. On an Earth housing over seven and a half billion people, kindness is more important than ever.
Kindness In Languages
There’s a word in the German language — “schadenfreude.” Literally meaning “damage joy,” it refers to the pleasure that we derive from another’s misfortune. For example, we might feel a sense of schadenfreude when we learn our ex-boyfriend’s new relationship isn’t working out well. Or that his house burned down. “He got what he deserved,” we think, not stopping to consider his inherent goodness, or how much trouble this caused him.
As an aside, English does indeed have an equivalent to this word, though it’s rather obscure. Not nearly as well-known as its German cousin, the English word is “epicaricacy.” The three parts of the word are Greek:
Epi, meaning “upon”
Chara, meaning “joy”
Kakon, meaning “evil”
There is another word in English that refers to the concept of being happy about the success of others. That word is borrowed from the French, and it is “compersion.” The root “compère” means partner, or accomplice, and it comes from the Latin compater or compatrem (meaning “godfather”). A relatively new word, its origins and full etymology are not clear.
I am very interested in language, and especially how it molds and shapes our brains. So the fact that certain words even exist in a language often gives clues to how the speakers of that language behave.
The Sanskrit language originated in Ancient India over 3,500 years ago. It is an old Indo-Aryan language, and is related to Greek and Latin. And of course, our own English language owes much to Greek and Latin.
There is a word in Sanskrit that means joy, especially vicarious or sympathetic joy. It refers to the pleasure which springs from delighting in the well-being and successes of others.
That word is “mudita.”
Mudita is a joy that is pure, and not touched by self-interest. One feeling mudita likely has no direct interest in, nor any direct income from the accomplishments of the other. Think of the joy a parent might feel when they see their son walking for the first time. Or the feeling you might get when you watch your dog exuberantly playing with her rope toy.
Jealousy is an opposite (an antonym). So is unfettered envy.
Though I’m not going to dive into Buddhism right now (I find myself to be an “Accidental Buddhist,” and I imagine I’ll write more about that later), I will say that many Buddhist teachers refer to mudita as an inner spring of infinite joy. This is available to anyone, at any time. “The more deeply one drinks of this spring,” it is written, “the more secure one becomes in one’s own abundant happiness, the more bountiful it becomes to relish the joy of other people.”
I don’t know if anyone has done any scientific comparisons of overall happiness level of Sanskrit-speaking countries versus that of English-speaking countries. But I’d be really interested in reading the results of one.
Where We’re Going, Where We Can Go
In our Western cultures, we are taught to value competition. Struggling against others is supposed to be a fuel that pushes people towards ever-rising levels of success. Indeed, many of our most visible industries, such as film, music and sports, all spotlight a culture built on the idea of achievement, no matter the cost. No matter the hurt we cause, no matter how we might undermine someone else, no matter who we might step on in our quest to “reach the top.”
Yet out of the other side of our mouths, we profess to value peace. We say that harmony is a lofty goal. We maintain that we are working together for a better future.
We can’t have it both ways, though. The sad truth is that when humans are taught to value success at any cost, and excellence no matter the price, we get results that are not in line with what we’ve professed, as above.
I myself am not involved in any of those industries. Still, I’m a freelance writer, and there is ostensibly plenty of competition in that field as well.
What if it was better, though? Success and abundance are not pie. There’s not a finite amount of prosperity to go around. We can all be successful, if we only listen to the truth in our hearts. We can all be abundant. We can all be prosperous. We can all be joyful, if only we choose it.
So the next time something nice happens to a coworker, try telling them “Hey, I’m really happy you got that promotion!” The next time an acquaintance tells you they just won the lottery, try being pleased for their good fortune, and ask what they’re going to do with the money.
In doing so, you just might change the world. And that’s a world that I want to live in.
Now that we know what a pain point is, how do we identify those points?
So I’m walking around in my house as I’m talking to you. And – OUCH! I step on a Lego brick that my hypothetical 6-year old son Kieran left on the floor.
Say hello, Kieran! 😍
Well, he can’t, because he’s hypothetical. But will you look at that? My foot is bleeding.
What’s my pain point here?
Is it that I don’t have a bandage that will staunch this blood?
Nope! That’s a solution, not a problem.
Is it that I stepped on a Lego? Well, partially. (Thanks, Kieran!)
Is it that I have a Lego-induced wound in my foot? Getting closer.
Is it that I’m losing blood and OMG I’mgoingtobleedoutandDIE?
Yep, that’s it!
Problems and Solutions
So my “pain point” is that I’m losing blood, and the bandage is the solution, or one way of addressing that problem.
Now let’s say I’m a bandage manufacturer. Or at least I’m writing for the marketing department of one.
A traditional marketer will try and sell bandages. They’ll be wonderful bandages! They’ll stay on great, and won’t hurt when removed. They’ll keep your body’s natural healing power in, and keep out the ravages of infection. And this Care Bear bandage will swaddle your ouchie in a nice warm hug!
Oh, and it’s 100% waterproof, too! 😁
Yet our traditional marketer (let’s call him Joe) is addressing only the solution, not my actual pain point.
My pain point is that I want to stop my foot from bleeding, right? So I don’t die.
When that’s understood, Joe will address his marketing very differently.
Won’t you, Joe? ❤
Sure, since I work for a bandage manufacturer, the solution will still be a bandage. In this case, at least. But it will be a bandage that clamps one side of the wound tightly to the other, for minimum scarring. It will be a bandage that prevents bleeding even when the skin is sweat-slick. It will be a bandage that acts as a second skin, to keep on healing and keep out germs.
And the solution might not even be a bandage. It could be a butterfly closure or a glue or even some kind of medical tape that stops bleeding right away.
The important thing is your solution needs to directly address the pain points of your customers. Any marketing you do needs to speak to those pain points, and how to fix them. Your marketing is actually not about the product or service itself.
Solutions Provided in Terms of Horsepower
There’s a quotation often attributed to Henry Ford. “If I had asked people what they wanted, they would have said ‘faster horses.’ ”
Whether he actually said that or not is irrelevant (aside: he didn’t). But if you realize that Ford helped usher in the Industrial Revolution by creating cars made for personal use, it makes sense.
See, this quotation isn’t about turning a blind eye to customer feedback. It’s not about horses, and it’s also not about cars.
It’s about identifying the underlying pain point that his customers had, which was “How do we get from Point A to Point B quickly and efficiently?”
Horses were the fastest and best land transportation at the time, so naturally people thought in terms of horses. (Well, yeah, trains, but did you ever take a train to get a gallon of milk at the corner store?)
Ford didn’t. Ford thought in terms of fixing the problem, not in terms of improving upon already existing solutions.
ThreeOwl Media Helps With Your Problems
It’s important to zero in on the root pain points your customers have. When you do this, your approach changes dramatically. The way you speak to your listeners changes. You don’t promote one solution. Instead, you shine a light on how your solution addresses a specific pain point.
In other words, you connect with your audience.
You build trust with your audience.
Because you understand your audience.
And here’s where I come in. Because I’ve made it my job to understand my audience.
It is my job to understand your audience!
I love people. I love talking to them, I love finding out about them, I love connecting with them, and I love understanding them.
When I was younger, I was never good at this. But I got better — way better — and now I love finding out what makes people tick.
To say that people are my passion is to understate it completely.
Yes, people are my passion. But they’re also my life. We’re all so interconnected, and yet so diverse! We all depend on one another, yet we are capable of so much on our own. Yes, as a child I was never good at social situations. But as an adult, I am fulfilled by them.
Let me help you!
With your marketing efforts, with your manuals and documentation, with your correspondence, with your video scripts … whatever! Any thing you need written, I am happy to write it for you.
And if you already have written material, I guarantee I can improve it.
Simply contact me to arrange a call or meeting! Use the Contact Me link, found under About Me.
I look forward to helping you with your writing projects!
A writer must know the pain points of his audience beforehand, in order to create quality copy for that audience.
A pain point is a problem that your customers are having. It might be an actual problem, or it can be simply perceived.
Entrepreneurs often create opportunities for themselves by naming pain points, then creating solutions for those points.
I am a freelance writer. I do it full-time. For my primary market — my niche — I have chosen to serve conscious business leaders and coaches who are so busy changing the world, they don’t have time to write.
So when putting my work out there, I have to identify their pain points around writing. I talk about one of those in my mission statement, found in the above paragraph.
Maybe they don’t have time to write.
Maybe it’s not convenient for them to write.
Maybe they have more of a visual brain, and not so much a word brain.
Maybe they already write, but they feel like they’re not good at it.
And that’s where I come in!
I love the act of coming up with words, then stringing them into sentences and paragraphs. I’ve been doing this ever since I was old enough to push crayons around a piece of paper. My father told me I was good at it — he’s a college professor with several books under his belt, so it’s not just something nice he said about his kid. I’ve had teachers tell me. Bosses. Friends. I even had one friend steal my journal, just to read my poetry.
To say that writing is my passion is to understate it completely.
Yes, writing is my passion. But it’s also my life. That’s how my brain works. That’s how I process feelings. That’s how I express myself. That’s how I relate to the world.
So let me help you!
With your marketing efforts, with your manuals and documentation, with your correspondence, with your video scripts … whatever! Any thing you need written, I am happy to write it for you.
And if you already have written material, I guarantee I can improve it.
Why don’t you contact me to arrange a call or meeting? Use the Contact Me link, found under About Me.
I look forward to helping you with your writing projects!
About Me
I'm a freelance writer, editor, ghostwriter, and all around mensch. My specialty is helping conscious business leaders, owners and coaches who are so busy changing the world, they don't have time for writing.
I've written B2B, B2C, press releases, blog posts, articles, essays, long form, short form, you name it. I can write eloquently on any topic you might need.
